February 14, 2022 – Valentine’s Day will see a new take on love this year. Known for serving lost, hungry and hurting people throughout the year, The Salvation Army is releasing its new national campaign, Love Beyond, created to encourage others to show love, beyond all else, without discrimination.
Being released today, Love Beyond will be an appeal and invitation to the community to join The Salvation Army in serving suffering humanity and to show those hurting a love beyond all else. The campaign, though released on a day known for love, will go beyond that to be used all year long and continue as the Christmas Campaign.
“Valentine’s Day is the perfect time for The Salvation Army to release our Love Beyond campaign,” Lt. Kenesa Debela, Corps Officer of The Salvation Army of Decatur said in the release. “While individuals throughout the world are showing love to their significant others, we are reminding people to have love for the unloved, the overlooked, the downtrodden. Love Beyond is a love that goes beyond life’s difficult circumstances. Beyond homelessness. Beyond hunger. Beyond losses.”
The Salvation Army, which provides year-round shelter, meals, emergency assistance, & clothing to people in need, is also one of the first to respond to natural disasters. “We also are here to listen and give direction to those who see themselves as unlovable and without hope. All of our programs and services are driven by love – a love for others, and of course, a love for God,” Lt. Shanell Debela said. “Love Beyond is a wonderful reflection of who we are and what we do. And it’s a call out to others to join in.”
