July 14, 2022 –ADM has launched Shift, a free, online course for producers that covers core areas of farm management, including grain marketing, crop insurance, fertilizer and input costs, market fundamentals and general financial planning strategies.
Shift stands for “Successful Habits In Farming Today,” and gives producers a new way to learn and advance their farm business. Through the course, participants will have access to information in a variety of forms, including audio and video lessons from course contributors; quizzes to test knowledge of learned material and key principles; and sample worksheets and calculators to run production costs, price targets, insurance estimates, fertilizer prices, storage investments and other related budget items.
“Everything we do starts at the farm, and when producers succeed, the entire agricultural value chain benefits,” said Doug Roose, vice president of Producer Marketing for ADM’s Ag Services and Oilseeds business unit. “Producers are in the driver’s seat of their own business, and our goal with the Shift program is to help producers to learn to navigate the key principles and variables that can lead to success.”
Shift is broken into six lessons, featuring industry leaders like Ed Usset and Paul Neiffer, ADM experts and grain producers who make tough decisions on a daily basis. Each contributor provides insights and information based on their areas of expertise and experience. The course is available at ADMadvantage.com.
ADM says Shift is available now and will evolve and grow over time through user-generated feedback.
