October 26, 2020 – One of the world’s largest beef producers and ADM have announced the formal launch of PlantPlus Foods. ADM says the joint venture with Marfrig will offer plant-based food products across North and South America.
“Consumers today are demanding food that is good for the environment, for the body, for the mind, and for the development of a better you – while still being delicious,” said Juan Luciano (Lucy-on-oh), ADM Chairman and CEO.
“We’re excited to take this important step forward as we bring together the tremendous resources of two leaders in nutrition,” said Marcos Molina, founder and chairman, Marfrig. “PlantPlus Foods is born of two companies that had a common vision to create a new venture offering a complete portfolio of delicious, sustainable plant-based foods for consumers across the Western Hemisphere.”
A new study found that the number of Americans following plant-based diets is up nearly 9.4 million over the last 15 years to over 9.7 million in total.
Marfrig owns 70 percent of the venture; ADM is a 30 percent owner. Marfrig will be responsible for finished product production and distribution. ADM will supply technical expertise, application development and plant-based ingredients.
