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Over half of women buy themselves a Mother’s Day gift

By Wes Styles Apr 21, 2021 | 7:49 AM

Mother’s Day is coming up next month and a new survey showed that over half (54%) of women have bought themselves a gift for the holiday. Interesting note, 10% of women who bought themselves a gift weren’t mothers.

The self-gift giving seems to be a trend. 64% of women admit to buying their own gifts: birthdays (73%), Christmas (65%), and Valentine’s Day (61%).

TOP TEN GIFTS THAT WOMEN GIVE THEMSELVES

  1. Cosmetics – 49%
  2. Clothing – 43%
  3. Skincare – 38%
  4. Food – 37%
  5. Jewelry – 35%
  6. Tech or gadgets – 34%
  7. Decorative items (e.g. artwork, figurines) – 32%
  8. Alcohol – 27%
  9. Useful items (e.g. appliances, kitchenware) – 18%
  10. Books – 9%

TOP FIVE MOST POPULAR JEWELRY STYLES

  1. Modern – 50%
  2. Delicate – 45%
  3. Vintage – 38%
  4. Classic – 35%
  5. Colorful – 35%